When I was a teenager I fell prey to all manner of ghastly fashion trends.
But as an adult, I prefer style that feels right in both form and function. I’m certainly not eccentric in my clothing choices nor oblivious to visual aesthetics and current trends in fashion.
Fit is important. Fit for my frame. Fit for the elements. Fit for the occasion. Fit for my lifestyle.
So Monday, when the temps dropped and the radiator in my office obviously missed the weather memo, without hesitation, I grabbed the brightly colored striped blanket my mother crocheted, which I brought to work for a Craft book presentation, and wrapped it around myself before heading into a meeting.
Great comment, Marie. And love your shawl, one of my colleagues said to me as we exited the conference room (and not sarcastically).
And as I headed home that night, cozy and comfortable, still bundled in my blanket, a stylish but completely underdressed man smiled at me and said, Gorgeous wrap. Just gorgeous. And asked who designed it. I smiled and responded, Mamacita.
I’m almost certain he didn’t get what I thought was a witty response since he just looked at the blanket and repeated, Gorgeous a few more times to himself.
Blogger and marketing guru Seth Godin, in a recent post, Logo vs. Brand, applies the sentiment when he writes: Spend 10,000 times as much money and time on your brand as you spend on your logo. Your logo is a referent, a symbol, a reminder of your brand. But your brand is a story, a set of emotions and expectations and a stand-in for what we think and feel about what you do.
He uses the example of Nike spending $250 to buy a swoosh. But the Nike brand, he writes, “the sum total of what we think and believe and feel about what this company makes is now worth billions.”
Substance. Substance, folks. The substance of your story, your message, will outshine any superficial outfit.