Connect

January 29, 2015 — Leave a comment

You never know who’s calling even when the ID says it’s so and so.

Most of the time it’ll be that person. But it’s those exceptions that can get you.

A few minutes ago, my phone rang. The caller ID notified me it was one of my best friends.

She calls for good reason. Never just to chit chat. She knows I don’t really like to talk on the phone. So when she calls I always answer when I can.

This time, I answered her call using what was my closest impression of Yoda.

yoda1

The response was a pause.

Then: Hello.

It was my friend’s husband. He’s 35 years older than my friend and has had a very successful life in film, art, photography. To describe him as accomplished would be an understatement. He’s sweet and sociable but a shrewd businessman and serious in all of his professional pursuits, of which there are many.

I don’t think he made the Yoda connection though it wouldn’t surprise me if he was on a first name basis with George Lucas.

Fortunately, he has a wonderful sense of humor.

After his initial Hello, he simply laughed. Then he said, Obviously, Marie, the better half has stolen the other half’s phone to call you.

He was calling to thank me for some consultation on one of his projects and for connecting him with a company I work with. He said he hired the company and was over the moon about the results.

Earlier in the week I had a similar conversation with the co-founder of the company. He called me gushing about how excited he was to be working on the project with my friend’s husband and I could literally hear and see his smile through the phone. Like a five-year-old receiving a new toy.

I don’t share my resources with just anybody. And I do so only when I feel the connection is solid. When the personalities fit. When the connection will equally benefit everyone involved.

I knew the connection between my friend’s husband and the company needed to be made. It wasn’t just my gut telling me this. I have experience with what my friend’s husband needed after going through his project. And I’ve invested time in the company I was recommending to do the job. I hired them to work on a big project. I’ve worked closely with everyone on their team. From the copywriters and designers to the two founders. They know their stuff. And they genuinely seem to love what they’re doing. They offer their services at a fair price. They’re efficient, flexible, transparent, communicate their moves. Professional. They’ve built my trust in them.

I told the co-founder that he owed me my finder’s fee cocktail.

I’ll buy you the bar,
was his response.

There’s nothing more uplifting than feeling like you’ve helped get something done. When the stars align. When you can confidently refute the adage, It’s not what you know but who you know.

No.

It’s who you know AND what you know.

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